Users will help you build the experiences they love

Knowing what’s right for your users needn’t be a guessing game. You just need to ask them. What you’ll learn from User Research will help you make better design and development decisions and create the experiences users really want. 

You'll turn the possibility of user frustration into user delight and create the simplicity, clarity, logic, ease and speed that drives adoption. Making users happy is simply the best thing you can do for your business. (Please note that our UR service is currently only available in Wellington)

Four powerful outcomes

Four powerful outcomes

'Light bulb' moments that matter

You'll discover unexpected insights that help you to create an experience that truly delights.

Improve team engagement

You'll expose your teams to a whole new level of information about your users. They'll be much more motivated to focus on solutions.

Greater levels of self service

You'll understand why users turn away from a digital experience and make the changes that ensure engagement in online channels.

Get internal buy-in to experiment more

You'll quickly see that information is power. Validate your ideas and create your own user-centred development culture. Iterate with confidence.

Two ways to get started with users

Need to know now? Or do you want to plan for a deeper view?



'Rapid' option

Top user issues

Fast turnaround

Actionable feedback

One-hour discovery workshop

5-10 users

30-60-minute session per user

Agreed scope

Lean report plus one-page infographic executive summary

Any stage of development lifecycle

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Call us for a quote

Tailormade option

Up to one-day discovery with written recommendations

Fixed cost or time and materials

Any stage of development lifecycle

Options include:

• Iterative User Research

• Usability review

• Accessibility audit

• Combined approach

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Using VR to help you deliver better UX

Using VR to help you deliver better UX

We can help you explore user experience by building 3D virtual environments that scale your physical world and allow you to observe how users move and interact with it. Watch the video to understand how we've helped New Zealand Customs Service improve their eGate experience for travellers and Customs staff. To read more about this digital initiative, Visit  https//



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User Research for VR – six real-life challenges

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Get into GAAD

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Some of our User Research team


Aaron Hodder

Test Coach